How to Use Marketing Automation to Improve Lead Nurturing — and When to Avoid It
Wouldn’t it be nice if we could have the simple buying cycle of our B2C friends? In B2B, we’re dealing with complex products and services. B2B buyers seek solutions that align with their business objectives, which takes time, research, and plenty of internal discussions. And let’s not forget the good ol’ bureaucracy. In the corporate […]
Stop Writing Sh*#ty Lead Nurture Emails! 9 Tips to Improve Your Lead Nurture Campaign.
You’ve invested valuable resources into generating those coveted leads. Excitement fills the air as you hit the send button on that first outreach email, eagerly anticipating a flood of responses. But alas, all you get is … crickets. Sound familiar? We feel your pain. There’s nothing more frustrating than pouring your hard-earned dollars into lead […]
A Sales Leaders Guide to Creating B2B Buyer Personas
How to Create B2B Buyer Personas to Close More Deals If you’re in the business of selling, you already know that the key to success isn’t just about pushing your product or service onto anyone with a pulse. It’s about finding the perfect fit – that magic moment when your offering meets your customer’s needs […]
25 Essential Sales Podcasts to Maximize Your Company’s Sales Performance in 2023
One of our favorite ways to stay current on what industry experts are doing to get results is through podcasts. You can punch one out on your commute to the office or your next sales meeting, or even while you are getting ready in the mornings. We’ve rounded up a list of the top 25 […]
How to create a lead magnet for content marketing
We’ve all searched online for information or tips to solve problems big and small. This is the behavior marketers count on when developing a content marketing strategy. But even if you’re not a seasoned marketer, you can follow the four main steps below to learn how to create a lead magnet. To get started generating […]
The Difference Between A Brochure Website & A Sales-Ready Website – And Which One Will Help Your B2B Business Grow
If you’re running a business, you already know that having an online presence is essential. But what kind of website should you have? A brochure website or a sales-ready website? It’s important to understand the difference so you can make the most informed decision for your business. A brochure website is designed to showcase your […]
Struggling to communicate your value? You need a messaging matrix.
Do you have a sales pipeline full of leads that aren’t turning into sales? Are you attracting customers who aren’t a fit for your product or service? Are you frustrated that prospects just don’t see the potential, and fail to understand the value your company can add? Well, you might want to go back to […]
How Manufacturing & Construction Companies Can Improve Their Websites
Why Your Website Matters I find it more common than not to come across websites in the manufacturing and construction industries that are outdated and failing to serve the company as effectively as they could be. Issues I see typically fall into one of these buckets: Although a website may not seem like a necessity […]
Do You Need a B2B Sales-Ready Website Audit?
Turn Your Website Into Your Top Sales Tool Every small B2B business has one goal in common—growing revenue. Yet because most smaller companies don’t actually sell products or services on their website, they discount the role their website plays in the buying journey. Today, up to 90% of that buyer journey is done online, solo, […]
Marketing Directors: Can one person really do it all?
So You Need a Marketing Director? A marketing director can help your business grow and reach new heights in the right situation. But finding the right person for this role is easier said than done. Are you feeling confident, or cautiously optimistic? This is a significant investment for your company. It indicates that the company […]