How to create a lead magnet for content marketing

We’ve all searched online for information or tips to solve problems big and small. This is the behavior marketers count on when developing a content marketing strategy. But even if you’re not a seasoned marketer, you can follow the four main steps below to learn how to create a lead magnet. To get started generating […]

Struggling to communicate your value? You need a messaging matrix.

Peer Sales Agency creating a message matrix for content marketing in Omaha, NE

Do you have a sales pipeline full of leads that aren’t turning into sales? Are you attracting customers who aren’t a fit for your product or service? Are you frustrated that prospects just don’t see the potential, and fail to understand the value your company can add? Well, you might want to go back to […]

How Manufacturing & Construction Companies Can Improve Their Websites

Peer Sales Agency optimizes lead generating websites for the construction industry in Omaha, NE.

Why Your Website Matters I find it more common than not to come across websites in the manufacturing and construction industries that are outdated and failing to serve the company as effectively as they could be. Issues I see typically fall into one of these buckets: Although a website may not seem like a necessity […]

Do You Need a B2B Sales-Ready Website Audit?

Peer Sales Agency gather around computer for a B2B website audit in Omaha, NE.

Turn Your Website Into Your Top Sales Tool Every small B2B business has one goal in common—growing revenue. Yet because most smaller companies don’t actually sell products or services on their website, they discount the role their website plays in the buying journey. Today, up to 90% of that buyer journey is done online, solo, […]

Marketing Directors: Can one person really do it all?

Marketing director meets with Peer Sales for sales and marketing alignment in Omaha, NE.

So You Need a Marketing Director? A marketing director can help your business grow and reach new heights in the right situation. But finding the right person for this role is easier said than done. Are you feeling confident, or cautiously optimistic? This is a significant investment for your company. It indicates that the company […]

Is Sales or Marketing Responsible for Lead Generation?

Peer Sales Agency asks sales manager and marketing director who is responsible for lead generation.

As a sales leader, you know how critical it is for your business to generate leads in order to drive growth. But when you’re met with a lack of leads and dwindling sales, it’s hard to determine where to turn. Is it a sales problem or a marketing problem? Put another way: Is lead generation […]

How to Load Your Pipeline With Qualified Leads Using Content Marketing

Saleswoman from Peer Sales Agency smiling at list of qualified leads.

Today’s buyer has more power than ever before. With instant answers to almost any question, most of a buyer’s research and decision-making can be done online. The question is: Are you showing up in their research and nurturing them online until they’re ready to make a purchase? To do so, you need to nail your […]