Is Sales or Marketing Responsible for Lead Generation?
As a sales leader, you know how critical it is for your business to generate leads in order to drive growth. But when you’re met with a lack of leads and dwindling sales, it’s hard to determine where to turn. Is it a sales problem or a marketing problem? Put another way: Is lead generation […]
How to Load Your Pipeline With Qualified Leads Using Content Marketing
Today’s buyer has more power than ever before. With instant answers to almost any question, most of a buyer’s research and decision-making can be done online. The question is: Are you showing up in their research and nurturing them online until they’re ready to make a purchase? To do so, you need to nail your […]
Becoming a Strong Sales Leader in Today’s B2B Sales Landscape
Are you staying ahead of the competition as a sales leader? In a world of ever-changing markets, it’s critical to recognize the tools and methods available to optimize your sales playbook.
The Simple Step-by-Step Guide to Creating Your Ideal Customer Profile
Imagine a world where your sales efforts are hyper-focused. Where your CRM and lead gen teams are trained to refine prospect pools into those most likely to convert, saving sales teams immense amounts of time and energy qualifying leads. By defining your Ideal Customer Profile (ICP), the sales mentality shifts from casting wide nets to […]
How to attract and close high-net-worth clients
You’re going after the big fish. Or at least, that’s what you WANT to do. Targeting high-net-worth individuals is a unique challenge in sales and marketing.
What is Sales Operations? Best Practices and a Guide for Growth
Running a successful business is a heavy lift—there’s no doubt about that. More often than not, the sales team of a small business is stretched thin, lacks appropriate marketing support, and doesn’t always have the resources they need to attract and nurture leads. All of this compounds, resulting in a team that’s struggling to meet […]
4 Simple Strategies to Grow your Business During a Recession
With every up comes a down, and undoubtedly, we’re seeing the beginning stages of an economic downturn. This isn’t great news for businesses with aggressive growth goals, especially those with sales teams that are already struggling to make traction. And when the going gets tough, sales and marketing budgets are almost always among the first […]
Here’s What It’s Like Being a Social Media Specialist at Peer
No doubt about it, being a Social Media Specialist comes complete with some great opportunities. From getting to meet and speak with amazing clients, to creating engaging posts for social platforms, to helping businesses fill their lead funnels, this is a job that has your name written all over it. Not to mention all the […]
Google Analytics Changes: Everything you need to know about GA4 updates
If you rely on Google Analytics for your business, or even if you just have it running on autopilot in the background, you’ll want to pay attention to the changes that are coming. What is GA4? Google has announced that they are phasing out the current method of Google Analytics (Universal Analytics) tracking and are […]
Audit your website for improved SEO and conversions
What actually is SEO? SEO stands for search engine optimization and means getting your website in its finest form to increase and improve your search result rankings, generate more organic traffic, and increase your website conversions, and ultimately sales. Why is SEO important and does SEO increase sales? Since you’re reading this article, chances are […]