What is performance marketing?
You should only pay marketers for results, right? Performance marketing operates on a pay-for-action premise. It generally describes transactions that are based on results delivered rather than sweat equity efforts by marketing agencies or in-house teams.
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Optimizing conversion rates is something that has a direct and powerful correlation with the profitability of any organization. Imagine what your sales numbers would look like with a 3% increase in close rates. Or better yet – a 20% increase.
8 secrets of high-converting websites
When it comes to your digital marketing in today’s landscape, throwing up a website that just checks the boxes won’t cut it. If you’re reading this article, chances are that you might have a hunch that your website isn’t working as hard as it could be. A website’s effectiveness can be measured by the conversions […]
5 ways to be more successful at B2B cold calling
Ah, B2B cold calling. The powers that be within the sales industry swear by this skill. And yet it can strike a chord of fear within even your most seasoned of sales reps—especially in today’s market. From cold calling to set a meeting—but it only ever goes to voicemail—to trying to engage someone in actual […]
Fill your pipeline with more meetings and crush sales goals using these simple strategies
Not meeting your sales quotas? The top-of-funnel meetings are critical to filling your pipeline with fresh leads that will help hit sales goals. Getting the initial meetings is not easy considering it can take up to 20 touches just to book that first call.
Win more deals by educating prospects with a killer blogging strategy
You’ve probably heard the buzzwords — content marketing, content strategy, blogging content, SEO blog posts, etc. You may even have a grip on the concepts and a strategy of your own in place. Content marketing isn’t a new concept, but understanding exactly what your blog represents and how it correlates to sales is imperative when […]
Freelance vs. Agency: Hiring the right team to build your new website
We have someone we’d like you to meet! Actually, a few people. We know you’re in the market for a new website and are actively searching for the right freelancer or agency team for the job. Do you go with the agency that has a killer portfolio, yet requires an investment that warrants a few […]
8 B2B sales email templates to generate more leads
Are your B2B sales emails moving the needle? It’s no secret that email is one of the most powerful marketing channels and any business not utilizing and optimizing its emails is missing out on a massive opportunity. According to Optinmonster, 77% of B2B companies use email marketing as part of their content strategy, and 79% […]
How to design a B2B website homepage that converts?
Did you know your website homepage has less than 10 seconds to capture a prospective customer’s attention and convince them you can help them with what they are looking for before they leave to find another site? This shocking truth puts a lot of pressure on you. So how do you do this exactly? B2B […]
What does a new website cost in 2025?
You’re ready to work with an agency partner on your website project, but now you’re faced with a few big questions: Can we make a few fixes or do we need a complete overhaul? What kind of price range are we talking about here? How can we make sure this investment is going to get […]