4 Simple Strategies to Grow your Business During a Recession
With every up comes a down, and undoubtedly, we’re seeing the beginning stages of an economic downturn. This isn’t great news for businesses with aggressive growth goals, especially those with sales teams that are already struggling to make traction. And when the going gets tough, sales and marketing budgets are almost always among the first […]
Here’s What It’s Like Being a Social Media Specialist at Peer
No doubt about it, being a Social Media Specialist comes complete with some great opportunities. From getting to meet and speak with amazing clients, to creating engaging posts for social platforms, to helping businesses fill their lead funnels, this is a job that has your name written all over it. Not to mention all the […]
Google Analytics Changes: Everything you need to know about GA4 updates
If you rely on Google Analytics for your business, or even if you just have it running on autopilot in the background, you’ll want to pay attention to the changes that are coming. What is GA4? Google has announced that they are phasing out the current method of Google Analytics (Universal Analytics) tracking and are […]
Audit your website for improved SEO and conversions
What actually is SEO? SEO stands for search engine optimization and means getting your website in its finest form to increase and improve your search result rankings, generate more organic traffic, and increase your website conversions, and ultimately sales. Why is SEO important and does SEO increase sales? Since you’re reading this article, chances are […]
What is performance marketing?
You should only pay marketers for results, right? Performance marketing operates on a pay-for-action premise. It generally describes transactions that are based on results delivered rather than sweat equity efforts by marketing agencies or in-house teams.
Ready to close more deals? Use our powerful sales enablement strategy.
Optimizing conversion rates is something that has a direct and powerful correlation with the profitability of any organization. Imagine what your sales numbers would look like with a 3% increase in close rates. Or better yet – a 20% increase.
8 secrets of high-converting websites
When it comes to your digital marketing in today’s landscape, throwing up a website that just checks the boxes won’t cut it. If you’re reading this article, chances are that you might have a hunch that your website isn’t working as hard as it could be. A website’s effectiveness can be measured by the conversions […]
5 ways to be more successful at B2B cold calling
Ah, B2B cold calling. The powers that be within the sales industry swear by this skill. And yet it can strike a chord of fear within even your most seasoned of sales reps—especially in today’s market. From cold calling to set a meeting—but it only ever goes to voicemail—to trying to engage someone in actual […]
Fill your pipeline with more meetings and crush sales goals using these simple strategies
Not meeting your sales quotas? The top-of-funnel meetings are critical to filling your pipeline with fresh leads that will help hit sales goals. Getting the initial meetings is not easy considering it can take up to 20 touches just to book that first call.
Win more deals by educating prospects with a killer blogging strategy
You’ve probably heard the buzzwords — content marketing, content strategy, blogging content, SEO blog posts, etc. You may even have a grip on the concepts and a strategy of your own in place. Content marketing isn’t a new concept, but understanding exactly what your blog represents and how it correlates to sales is imperative when […]