Go-To-Market Messaging

Sales Leaders: lock in net new deals faster.

Help your marketing team find and attract more ready-to-talk buyers. Empower your sales team with a proven framework and collateral that moves deals. Win more net-new contracts.

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Sara Hanlon IPPE marketing for manufacturers

The mandate:
generate net-new revenue.

One or two key sales reps, some existing account growth, and great referrals got your company this far. If the well is drying up – or already dry – you need a new way to make up the difference, scale your sales team, and build relationships for the future.

You’re ready for a new revenue-generating framework if:

  • You need to move from a single high-performing sales rep to a scaled sales team approach.
  • Your referrals have stopped coming,
    or they’re slowing way down.
  • Your growth has plateaued, and revenue is flat.
  • You need new ways to find buyers that don’t already know about you.
  • You’re ready to go into a new market,
    but aren’t sure who your buyers are.

Sound
familiar?

Sara Hanlon, CEO of Peer Sales Agency

“Let’s tackle these together.”

Sara Hanlon, Founder & CEO

WE PUT SALES FIRST

Build a revenue-generating framework in 3 steps:

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Clarify & simplify
your message

Our workshops bring your sales, marketing, and customer experience teams together to uncover what’s driving conversations, conversions, and clients that stay. What we learn becomes a unified, core message for your teams to rally around.

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Find your buyers & map their buying experience

We help you discover and isolate the right businesses to target, the people inside those businesses making the decisions, and the messages, content, and sales enablement that motivate them through the buying process.

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Attract new buyers
& earn conversions

Put all that information into the real world with a sales page designed to show up in search, get recommended and cited in AI chats with Gemini, Claude, and ChatGPT, and motivate your buyers to start a conversation.

Start With Your Audit

Why Peer

Marketing built for the sales team.

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We work with your sales team, every step of the way.

Peer was founded by sales leaders, and we know your reps hold the keys to your revenue engine. We build with them, not around them.

We give you experts and proven strategies built on decades of experience.

Your in-house team has limited bandwidth. Freelancers have one specialty. AI tools can generate, but they can’t make judgment calls in real time. With Peer, you get real strategists, writers, designers, and sales enablement structure, without the recruiting risk or ramp time.

Peer Sales Agency website team
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Long sales cycle? Huge buying committee? We get it.

Our strategies aren’t one-size-fits-all. We understand the challenges of time, complexity, and competing priorities within your sales cycle. Our frameworks keep buyers engaged throughout the entire buyer’s journey… no matter how long it takes or how many people are involved.

WE PUT SALES FIRST

Build your revenue readiness foundation in 3 steps:

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1. Collaborative Workshop

Schedule your 90-minute workshop to bring together your frontline sellers, marketing team, and customer success experts to share insights and impacts.
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2. Research & Strategy

We’ll research your audience and marketing position to find your targets and distill the right angles, messages, and differentiators to compel them to act.

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3. New Sales Assets

You get real assets to put into action. Sales gets a framework to use in their next call. Marketing gets a wireframe they can get into production for a real-world campaign.
Start With Your Audit

The Timeline

Milestone 1 (Day 1)

Messaging Workshop involving sales leadership, marketing, and 1-3 people with direct customer exposure.

Milestone 2 (Week 2)

Competitive Analysis + Search Strategy, ICP, Buying Committee Profiles

Milestone 3 (Week 4)

Buyer Journey Map + Messaging Framework

Milestone 4: (Week 5)

Sales Page Wireframe and draft copy + Live Review

Milestone 5: (Week 6)

Final Sales Page Wireframe + Copy ready for Implementation

The Deliverables

  • A written ICP Profile: including target-market company demographic and characteristic data. 
  • Two buying committee profiles: covering the primary champion and financial decision-maker.
  • Position & Search Strategy: including AI visibility opportunities and recommended buyer questions and content categories.
  • Message Matrix: Clear messaging that both your sales and marketing teams can use to create compelling content for marketing and sales conversations
  • Brand Voice Rules: Tone, vocabulary do’s and don’ts, writing guide, and AI guardrails. 
  • Competitive Positioning Analysis: including ranking for keywords and queries as well as ranking opportunities for 3 competitors. 
  • Sales Page Wireframe + Copy: Your implementation-ready final copy incorporating the sales-ready copy to attract buyers to your website. 
  • Plus, a buyer journey and 6-month sales enablement map: connecting buying stages to existing sales assets and content gaps for nurturing. This becomes your roadmap for the next 6 months to help you build your pipeline.

Your growth starts with this conversation. Speak to our CEO.

We help manufacturers like you grow.

500%

INCREASE IN
WEB VISTORS

5x

IN NEW
BUSINESS LEADS

20%

SHORTER
SALES CYCLES

Watch things start to change.

Your sales team knows exactly which prospects to pursue, and you have clear, differentiated messaging that helps those prospects find you and understand why they should choose you – leading to shorter sales cycles and bigger deals.

Create raving fans.

We’ve helped all of our clients integrate HubSpot into their sales & marketing processes to capture big wins and more revenue. 

Start your revenue growth audit.

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