CORE10 CASE STUDY
A partnership that enabled an overworked, overloaded executive to focus on her aggressive growth goals.
Core10 Co-Founder & President, Lee Farabaugh, knew starting a company would take effort and she was ready to work hard. So, she didn’t say “no” to taking on more and more of the sales and marketing needs of her company. Unfortunately, acting as the Chief Sales and Marketing Officer took away from Lee’s main focus of hitting aggressive revenue and company growth goals.
Knowing that hiring a single individual who could “do it all” was far-fetched but lacking the budget to hire an entire marketing department, Lee decided she needed a reliable outsourced partner instead. One that was comfortable playing an integral role in the success of her growth-focused company.
Core10 needed a partner to provide sales AND marketing support. Lee knew the expensive, old-school agency route focused on retainers and set hours wasn’t the way to go, they are a small business, afterall. But with Peer, Lee knew right away that she had found a flexible partner willing to fill gaps as needed and support Core10 in hitting their growth targets.
Peer helped hone Core10’s message to clearly communicate their value, provided them with an updated brand to stand out in the market, and created educational content to attract and nurture leads, inspire action, and help close deals.
In addition to key sales enablement materials, Peer provided sales training and coaching to help the internal Core10 sales team feel more confident and empowered during calls.
Assisting in the presentation of information to both the Core10 Board of Directors and Core10 investors, Peer helped the company obtain approvals and more funding to meet their aggressive goals, including the acquisition of another company. Peer also helped to align the two brands post merger.
Peer also helped Core10 with a recruitment campaign needed to fill the onslaught of new positions as they grew, to help funnel hiring leads to the HR department.
For a company our size, having an in-house marketing team doesn't make sense. We don't need a full-time writer or creative director—we need fractions of those people—which is why it works to work with Peer, we have access to those people, but only when we need them.
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