The cost and benefits of outsourcing digital marketing for SMBs
So you’re finally thinking about outsourcing digital marketing for your business, but don’t know if it’s a good idea or where to start? Don’t worry, we’ve got you covered. Let’s walk through all the reasons why you should—or shouldn’t—outsource digital marketing for your business. Marketing for small to medium-sized business owners: When is it time […]
MQL vs. SQL: Difference between marketing qualified leads & sales qualified leads
You’re running a business and you want leads, right? Of course you do! Increasing your leads builds your business. As you develop your sales funnel you’ll come across different types of customers that turn into leads. They can be grouped into two categories: MQLs: Marketing qualified leads are potential customers who have shown some interest […]
Social Media Selling for B2B: All You Need to Know
Social selling is often mistaken for social media marketing (SMM) or social media advertising (SMA); however, each style of leveraging social media for your business is distinct from the others. While we have nothing against SMM or SMA, there’s something about social selling that has the power to hit potential customers a bit differently — […]
Pros & cons of hiring in-house vs outsourcing digital marketing
In a recent survey by HubSpot, they revealed that nearly two-thirds of B2B companies outsource at least a portion of their marketing. Why? Cost reduction. That was the primary reason given, regardless of industry. That’s not surprising given the overhead of retaining an in-house team. The average salary of a marketing director alone is around […]
3 Simple Steps to Sales and Marketing Alignment
Your sales and marketing teams are constantly engaged in a three-legged race, with the finish line being a successful conversion from prospect to customer. When the two teams are working together, they’re fast, they’re responsive, they communicate, and they cross the finish line by collaborating smoothly and anticipating each other’s needs. But when they’re out […]
Why Content Marketing Should Be a Key Part of Your Sales Strategy
As seasoned professionals in the sales domain, we often approach new methodologies with a healthy dose of skepticism. It’s part of our DNA to question the efficacy of any strategy, especially one as nuanced as content marketing. Trust me, we get this question a lot, ‘Why invest time and resources in creating content?’ But let’s […]
Best Practices for Lead Follow-Up
How to Follow Up with Leads: A Strategy You’ve created an effective marketing campaign regularly generating warm leads for your sales team. These qualified leads aren’t the final goal. In fact, they are just the start of a buyer’s journey. Now’s the time to start closing a sale – but first, you’ll need to improve […]
Increase Conversions with a B2B Buyer Journey Map
How to Create a B2B Buyer Journey Map to Increase Conversions Are you tired of your leads disappearing into the abyss? Do you want to know what’s going wrong in your sales funnel? Well, I’m here to tell you that it’s not your fault. It’s your buyer journey map. Or lack thereof. But don’t worry, […]
B2B Email Nurture Sequences that Convert Leads & Close Deals
What is an Email Nurture Sequence? Did you know that only around 5% of B2B leads are ready to make a purchase when they engage with you? No wonder your sales team has been complaining that your leads suck. Do they really? Or are they just not ready to buy? So what do you do […]
How to Nurture B2B Leads with Social Media
What is B2B Lead Nurturing? So, you’ve managed to capture some potential leads. Congratulations! But what next? You can’t just sit back and wait for them to turn into customers magically. That’s where lead nurturing comes in. B2B lead nurturing is all about building relationships with your potential customers throughout the sales process. It involves […]