Pros & cons of hiring in-house vs outsourcing digital marketing
In a recent survey by HubSpot, they revealed that nearly two-thirds of B2B companies outsource at least a portion of their marketing. Why? Cost reduction. That was the primary reason given, regardless of industry. That’s not surprising given the overhead of retaining an in-house team. The average salary of a marketing director alone is around […]
3 Simple Steps to Sales and Marketing Alignment
Your sales and marketing teams are constantly engaged in a three-legged race, with the finish line being a successful conversion from prospect to customer. When the two teams are working together, they’re fast, they’re responsive, they communicate, and they cross the finish line by collaborating smoothly and anticipating each other’s needs. But when they’re out […]
Why Content Marketing Should Be a Key Part of Your Sales Strategy
As seasoned professionals in the sales domain, we often approach new methodologies with a healthy dose of skepticism. It’s part of our DNA to question the efficacy of any strategy, especially one as nuanced as content marketing. Trust me, we get this question a lot, ‘Why invest time and resources in creating content?’ But let’s […]
Best Practices for Lead Follow-Up
How to Follow Up with Leads: A Strategy You’ve created an effective marketing campaign regularly generating warm leads for your sales team. These qualified leads aren’t the final goal. In fact, they are just the start of a buyer’s journey. Now’s the time to start closing a sale – but first, you’ll need to improve […]
Increase Conversions with a B2B Buyer Journey Map
How to Create a B2B Buyer Journey Map to Increase Conversions Are you tired of your leads disappearing into the abyss? Do you want to know what’s going wrong in your sales funnel? Well, I’m here to tell you that it’s not your fault. It’s your buyer journey map. Or lack thereof. But don’t worry, […]
B2B Email Nurture Sequences that Convert Leads & Close Deals
What is an Email Nurture Sequence? Did you know that only around 5% of B2B leads are ready to make a purchase when they engage with you? No wonder your sales team has been complaining that your leads suck. Do they really? Or are they just not ready to buy? So what do you do […]
How to Nurture B2B Leads with Social Media
What is B2B Lead Nurturing? So, you’ve managed to capture some potential leads. Congratulations! But what next? You can’t just sit back and wait for them to turn into customers magically. That’s where lead nurturing comes in. B2B lead nurturing is all about building relationships with your potential customers throughout the sales process. It involves […]
How to Use Marketing Automation to Improve Lead Nurturing — and When to Avoid It
Wouldn’t it be nice if we could have the simple buying cycle of our B2C friends? In B2B, we’re dealing with complex products and services. B2B buyers seek solutions that align with their business objectives, which takes time, research, and plenty of internal discussions. And let’s not forget the good ol’ bureaucracy. In the corporate […]
Stop Writing Sh*#ty Lead Nurture Emails! 9 Tips to Improve Your Lead Nurture Campaign.
You’ve invested valuable resources into generating those coveted leads. Excitement fills the air as you hit the send button on that first outreach email, eagerly anticipating a flood of responses. But alas, all you get is … crickets. Sound familiar? We feel your pain. There’s nothing more frustrating than pouring your hard-earned dollars into lead […]
A Sales Leaders Guide to Creating B2B Buyer Personas
How to Create B2B Buyer Personas to Close More Deals If you’re in the business of selling, you already know that the key to success isn’t just about pushing your product or service onto anyone with a pulse. It’s about finding the perfect fit – that magic moment when your offering meets your customer’s needs […]