The 13 interview questions you need to ask every sales candidate
Hiring competent salespeople is critical to a company’s growth and success. While sales teams are primarily responsible for increasing sales and revenue, their performance also affects their brand’s reputation, long-term customer relationships, customer retention, and overall business growth. Companies looking to improve their overall sales by building strong sales teams will need to focus first […]
7 steps to generate qualified sales leads for your B2B business
The core of any B2B business’s success is converting sales leads — but many businesses fail because they lack an effective way to generate qualified leads in the first place. To put it simply, without leads, you’ll get left behind. We often see companies implementing the same lead generation strategy for years, failing to notice […]
How to use content to influence B2B buyers at every stage of the buyer’s journey
The numbers are clear: before we buy, we binge digital info. These days, 67% of the buyer’s journey is done digitally, which means the valuable window when a B2B prospect is in the purchase funnel is the perfect time to get the right digital content in front of them. But using content to woo prospective […]
5 simple customer lifecycle revenue strategies that increase profits
When people think about sales, they usually think of newly acquired customers. However, sales is much more than that. According to data collected by Gartner, about 80% of a company’s future profits will come from 20% of its existing customers.
The death of third-party cookies and what it means for sales?
Cookies are toast, sort of.
iOS 14 Update: Why it’s not the end of the world for B2B businesses
The iOS 14.5 update is here (cue dramatic music). The new Apple update includes a digital advertising privacy feature that allows users to turn off ad tracking in apps, sending many businesses and marketers into a panic about the potential impact on advertising. The truth is, yes, the iOS 14.5 update will impact some businesses […]
5 ways to integrate social media into your B2B sales strategy
It can be easy to relegate social media to two categories: 1) socializing – messages from friends, pictures of your cousin’s new baby, weird forwards from your great aunt, and 2) as a marketing tool – promoting a brand or bringing new visitors to a company website. But social media as a B2B sales tool? […]
10 essential tips for building an engaged audience on social media
Your social media strategy is all planned out. Your content calendar is created, and your original content is ready to go — but don’t put your feet up quite yet.
The 15-minute social media audit anyone can do
Did you know that 75% of B2B buyers and 84% of C-level executives report being influenced by social media when making purchasing decisions?
Enhance your sales process with these tools that help close deals
When you think about it, most tasks require a combination of your own knowledge, talents, and abilities — and specialized tools to help you get the job done. You can have amazing deck-building skills, but you still need a drill, a tape measure, and a handful of other essential tools to bring about a successful […]