Closing deals during a pandemic
“Looks like by April, you know, in theory, when it gets a little warmer, it miraculously goes away.” – President Trump, talking about the COVID-19 pandemic on February 10, 2020 “2020 was a dumpster fire.” – Almost everyone, talking about the COVID-19 pandemic after 10 months at home COVID-19 has been an incredible, hopefully once-in-a-lifetime […]
Enhance your sales process to close more deals. Part 2: Identifying the cause of drop-offs in your pipeline.
In Part 1, we talked about how important it is to take a closer look at your sales process if you want to close more deals. We broke it down into three components: the map, the measurements, and spotting drop-offs.
Enhance your sales process to close more deals. Part 1: Straighten out your pipeline
If you’re a CEO or lead a sales team, you’re deeply invested in improving your top line. And we’re willing to bet that at some point along the way — maybe that point is now — you’ve looked at your inbox, your weekly sales report, or your sticky-note-covered laptop monitor and said to yourself, “Something […]
How to create lead gen forms that convert
It might go without saying, but let’s just say it anyway. In order to generate leads online, you need a lead gen form that converts.
How to design a lead magnet that generates qualified leads?
So, your boss has tasked you with finding more leads for the sales team. Or, you are tired of hearing from your sales reps that they can’t close deals because there aren’t enough leads. But how do you design a lead magnet (when you’re not a graphic designer)? Lead generation is a top priority for […]
How to save marketing dollars during the COVID-19 pandemic
With uncertainty around COVID-19, it’s time to optimize your campaign strategies and do more with less. You’re likely asking yourself, “How do we get lean, and then ramp back up? Where do we start?” Right now, teams are evaluating the next 90 days and determining how to be responsible with their cash. Below is our […]
Top writing tips for non-writers: How to write a lead magnet
Writing is hard. But, it is a skill that is very necessary if you want to generate leads online. Content is what attracts visitors to your website when they are searching for solutions. You want to provide those solutions to your prospective customers — that’s where blogs and lead magnets come in.
The #1 mistake business owners make on Facebook
In the world of Facebook advertising, it’s easy to make a plethora of mistakes. Some mistakes are small and some can cause you and your business a full-blown migraine. As a sales agency, we see that nearly 50% of our clients unknowingly find themselves in one specific pickle, and it begins with who sets up […]
Your key to success: Mastering Facebook’s advertising algorithm
Not understanding Facebook’s advertising algorithm can cause your business a whole slew of problems. Speaking from experience, we’ve seen ad accounts get shut down, campaigns not spend, ads that spend a lot with little return on investment, and more pitfalls that could’ve been avoided if the team had first understood Facebook’s algorithm. Here, we’ll attempt […]
Digital Advertising Glossary for Marketers
Digital marketing and advertising move fast. Advances in technology and evolutions in consumer behavior bring about rapid changes in the way businesses reach their target audience. These days, marketers have developed their own language for communicating about digital advertising. If acronyms like PPC and SERP have you checking Google on a regular basis, you are […]