7 steps for building your social media marketing strategy
Worldwide social media use is growing at a rapid pace. In fact, 88.9% of all internet users use social media each month – and an average of 2 million people sign up for social networks each day. This popularity and benefits of social media make it a vital strategy for your brand, no matter who […]
How to write a sales email people want to respond to
From the moment you send it, a sales email has a lot of hurdles to clear. Getting into the inbox is the first step. Getting opened is a triumph. But the biggest challenge of all? Getting the recipient to respond – whether it’s by requesting more information, making an appointment, booking a service or purchasing […]
Using LinkedIn for lead generation? Here are 3 ways to close the deal.
LinkedIn has become the go-to platform for thought leaders, scrappy startups, up-and-coming corporate stars, and companies looking to make inroads with new sales leads. In fact, LinkedIn has developed a reputation as a lead generation machine, and for good reason. According to HubSpot, LinkedIn is 277% more effective than Facebook and Twitter when it comes […]
Closing deals during a pandemic
“Looks like by April, you know, in theory, when it gets a little warmer, it miraculously goes away.” – President Trump, talking about the COVID-19 pandemic on February 10, 2020 “2020 was a dumpster fire.” – Almost everyone, talking about the COVID-19 pandemic after 10 months at home COVID-19 has been an incredible, hopefully once-in-a-lifetime […]
Enhance your sales process to close more deals. Part 2: Identifying the cause of drop-offs in your pipeline.
In Part 1, we talked about how important it is to take a closer look at your sales process if you want to close more deals. We broke it down into three components: the map, the measurements, and spotting drop-offs.
Enhance your sales process to close more deals. Part 1: Straighten out your pipeline
If you’re a CEO or lead a sales team, you’re deeply invested in improving your top line. And we’re willing to bet that at some point along the way — maybe that point is now — you’ve looked at your inbox, your weekly sales report, or your sticky-note-covered laptop monitor and said to yourself, “Something […]
How to create lead gen forms that convert
It might go without saying, but let’s just say it anyway. In order to generate leads online, you need a lead gen form that converts.
How to design a lead magnet that generates qualified leads?
So, your boss has tasked you with finding more leads for the sales team. Or, you are tired of hearing from your sales reps that they can’t close deals because there aren’t enough leads. But how do you design a lead magnet (when you’re not a graphic designer)? Lead generation is a top priority for […]
How to save marketing dollars during the COVID-19 pandemic
With uncertainty around COVID-19, it’s time to optimize your campaign strategies and do more with less. You’re likely asking yourself, “How do we get lean, and then ramp back up? Where do we start?” Right now, teams are evaluating the next 90 days and determining how to be responsible with their cash. Below is our […]
Top writing tips for non-writers: How to write a lead magnet
Writing is hard. But, it is a skill that is very necessary if you want to generate leads online. Content is what attracts visitors to your website when they are searching for solutions. You want to provide those solutions to your prospective customers — that’s where blogs and lead magnets come in.