iOS 14 Update: Why it’s not the end of the world for B2B businesses
The iOS 14.5 update is here (cue dramatic music). The new Apple update includes a digital advertising privacy feature that allows users to turn off ad tracking in apps, sending many businesses and marketers into a panic about the potential impact on advertising. The truth is, yes, the iOS 14.5 update will impact some businesses […]
5 ways to integrate social media into your B2B sales strategy
It can be easy to relegate social media to two categories: 1) socializing – messages from friends, pictures of your cousin’s new baby, weird forwards from your great aunt, and 2) as a marketing tool – promoting a brand or bringing new visitors to a company website. But social media as a B2B sales tool? […]
10 essential tips for building an engaged audience on social media
Your social media strategy is all planned out. Your content calendar is created, and your original content is ready to go — but don’t put your feet up quite yet.
The 15-minute social media audit anyone can do
Did you know that 75% of B2B buyers and 84% of C-level executives report being influenced by social media when making purchasing decisions?
Enhance your sales process with these tools that help close deals
When you think about it, most tasks require a combination of your own knowledge, talents, and abilities — and specialized tools to help you get the job done. You can have amazing deck-building skills, but you still need a drill, a tape measure, and a handful of other essential tools to bring about a successful […]
7 steps for building your social media marketing strategy
Worldwide social media use is growing at a rapid pace. In fact, 88.9% of all internet users use social media each month – and an average of 2 million people sign up for social networks each day. This popularity and benefits of social media make it a vital strategy for your brand, no matter who […]
How to write a sales email people want to respond to
From the moment you send it, a sales email has a lot of hurdles to clear. Getting into the inbox is the first step. Getting opened is a triumph. But the biggest challenge of all? Getting the recipient to respond – whether it’s by requesting more information, making an appointment, booking a service or purchasing […]
Using LinkedIn for lead generation? Here are 3 ways to close the deal.
LinkedIn has become the go-to platform for thought leaders, scrappy startups, up-and-coming corporate stars, and companies looking to make inroads with new sales leads. In fact, LinkedIn has developed a reputation as a lead generation machine, and for good reason. According to HubSpot, LinkedIn is 277% more effective than Facebook and Twitter when it comes […]
Closing deals during a pandemic
“Looks like by April, you know, in theory, when it gets a little warmer, it miraculously goes away.” – President Trump, talking about the COVID-19 pandemic on February 10, 2020 “2020 was a dumpster fire.” – Almost everyone, talking about the COVID-19 pandemic after 10 months at home COVID-19 has been an incredible, hopefully once-in-a-lifetime […]
Enhance your sales process to close more deals. Part 2: Identifying the cause of drop-offs in your pipeline.
In Part 1, we talked about how important it is to take a closer look at your sales process if you want to close more deals. We broke it down into three components: the map, the measurements, and spotting drop-offs.