How to design a lead magnet that generates qualified leads?

Peer Sales Agency conducts target research around a table.

So, your boss has tasked you with finding more leads for the sales team. Or, you are tired of hearing from your sales reps that they can’t close deals because there aren’t enough leads. But how do you design a lead magnet (when you’re not a graphic designer)? Lead generation is a top priority for […]

How to save marketing dollars during the COVID-19 pandemic

Peer Sales Agency account manager looks confidently at the camera.

With uncertainty around COVID-19, it’s time to optimize your campaign strategies and do more with less.  You’re likely asking yourself, “How do we get lean, and then ramp back up? Where do we start?”  Right now, teams are evaluating the next 90 days and determining how to be responsible with their cash.  Below is our […]

Top writing tips for non-writers: How to write a lead magnet

Peer Sales Agency writer shares tips and a fist bump with a colleague.

Writing is hard. But, it is a skill that is very necessary if you want to generate leads online. Content is what attracts visitors to your website when they are searching for solutions. You want to provide those solutions to your prospective customers — that’s where blogs and lead magnets come in.

The #1 mistake business owners make on Facebook

Peer Sales Agency account manager manages Facebook account for clients.

In the world of Facebook advertising, it’s easy to make a plethora of mistakes. Some mistakes are small and some can cause you and your business a full-blown migraine. As a sales agency, we see that nearly 50% of our clients unknowingly find themselves in one specific pickle, and it begins with who sets up […]

Your key to success: Mastering Facebook’s advertising algorithm

Peer Sales Agency account manager wearing a hat looks at facebook on her phone.

Not understanding Facebook’s advertising algorithm can cause your business a whole slew of problems. Speaking from experience, we’ve seen ad accounts get shut down, campaigns not spend, ads that spend a lot with little return on investment, and more pitfalls that could’ve been avoided if the team had first understood Facebook’s algorithm. Here, we’ll attempt […]

Digital Advertising Glossary for Marketers

Digital marketing and advertising move fast. Advances in technology and evolutions in consumer behavior bring about rapid changes in the way businesses reach their target audience. These days, marketers have developed their own language for communicating about digital advertising. If acronyms like PPC and SERP have you checking Google on a regular basis, you are […]

How SaaS companies can use Facebook to generate leads like crazy

Peer Sales Agency using Facebook to Website Design, B2B Lead Generating Website

Facebook ads can be a monster to tackle, but if you want to generate more SaaS leads, it can be a gold mine if utilized correctly. So, why Facebook? For starters, Facebook has 2.3 billion users. It’s the world’s largest social network, and according to Business Insider, Facebook has more monthly users than there are […]

Starting a podcast: 3 lessons from a content creator

Peer Sales Agency man and woman sit across from each other during a podcast interview.

It feels like everyone has gone podcast crazy. According to research by Triton Digital and Edison Research, more than 70% of the U.S. population 12 years and older are familiar with podcasts and 51% have listened to a podcast at some point. That’s approximately 144 million people. That’s a lot of ears.