The #1 mistake business owners make on Facebook
In the world of Facebook advertising, it’s easy to make a plethora of mistakes. Some mistakes are small and some can cause you and your business a full-blown migraine. As a sales agency, we see that nearly 50% of our clients unknowingly find themselves in one specific pickle, and it begins with who sets up […]
Your key to success: Mastering Facebook’s advertising algorithm
Not understanding Facebook’s advertising algorithm can cause your business a whole slew of problems. Speaking from experience, we’ve seen ad accounts get shut down, campaigns not spend, ads that spend a lot with little return on investment, and more pitfalls that could’ve been avoided if the team had first understood Facebook’s algorithm. Here, we’ll attempt […]
Digital Advertising Glossary for Marketers
Digital marketing and advertising move fast. Advances in technology and evolutions in consumer behavior bring about rapid changes in the way businesses reach their target audience. These days, marketers have developed their own language for communicating about digital advertising. If acronyms like PPC and SERP have you checking Google on a regular basis, you are […]
How SaaS companies can use Facebook to generate leads like crazy
Facebook ads can be a monster to tackle, but if you want to generate more SaaS leads, it can be a gold mine if utilized correctly. So, why Facebook? For starters, Facebook has 2.3 billion users. It’s the world’s largest social network, and according to Business Insider, Facebook has more monthly users than there are […]
Starting a podcast: 3 lessons from a content creator
It feels like everyone has gone podcast crazy. According to research by Triton Digital and Edison Research, more than 70% of the U.S. population 12 years and older are familiar with podcasts and 51% have listened to a podcast at some point. That’s approximately 144 million people. That’s a lot of ears.
SEO basics: The ABCs of search engine optimization
What is SEO?
What is Customer Lifecycle Marketing?
Customer Lifecycle Marketing, Defined Customer lifecycle marketing is a strategy that engages customers at every stage of their relationship with a brand — from first awareness through purchase, retention, and advocacy. Unlike traditional linear marketing, it treats the customer journey as an ongoing loop, using targeted content and communication to deepen loyalty and reduce churn. […]
A full marketing and sales support team for the price of one senior marketing employee
Over the course of my career, I’ve seen a problematic approach SMB owners take to solve for marketing: hire a single marketing lead and hope they can drive more business. After you negotiate a $100,000-plus salary and cover the 20% overhead for insurance and benefits, your all-in investment is around $125,000 per year — and […]
How great web design generates more leads for your SaaS business
You already have a website, and chances are you spent a pretty penny on it. So it’s a hard pill to swallow when you hear you need to upgrade, redesign — essentially, do better. When you’re a SaaS business, your site is your storefront. Realistically, there are always going to be repairs and enhancements you […]
9 simple (yet crucial) SEO steps to take before publishing a blog post
You’ve done your keyword research and finished writing a promising blog post, but good SEO doesn’t stop there. There are a number of important SEO steps that need to be taken during the blog-post-building process. Read on to discover 9 blog post publishing steps that are critical for SEO. 1. URLs Your blog post URL, […]