How SaaS companies can use Facebook to generate leads like crazy
Facebook ads can be a monster to tackle, but if you want to generate more SaaS leads, it can be a gold mine if utilized correctly. So, why Facebook? For starters, Facebook has 2.3 billion users. It’s the world’s largest social network, and according to Business Insider, Facebook has more monthly users than there are […]
Starting a podcast: 3 lessons from a content creator
It feels like everyone has gone podcast crazy. According to research by Triton Digital and Edison Research, more than 70% of the U.S. population 12 years and older are familiar with podcasts and 51% have listened to a podcast at some point. That’s approximately 144 million people. That’s a lot of ears.
SEO basics: The ABCs of search engine optimization
What is SEO?
What is Customer Lifecycle Marketing
Not long ago, the typical customer lifecycle was measured in a sequence of three events:
A full marketing and sales support team for the price of one senior marketing employee
Over the course of my career, I’ve seen a problematic approach SMB owners take to solve for marketing: hire a single marketing lead and hope they can drive more business. After you negotiate a $100,000-plus salary and cover the 20% overhead for insurance and benefits, your all-in investment is around $125,000 per year — and […]
How great web design generates more leads for your SaaS business
You already have a website, and chances are you spent a pretty penny on it. So it’s a hard pill to swallow when you hear you need to upgrade, redesign — essentially, do better. When you’re a SaaS business, your site is your storefront. Realistically, there are always going to be repairs and enhancements you […]
9 simple (yet crucial) SEO steps to take before publishing a blog post
You’ve done your keyword research and finished writing a promising blog post, but good SEO doesn’t stop there. There are a number of important SEO steps that need to be taken during the blog-post-building process. Read on to discover 9 blog post publishing steps that are critical for SEO. 1. URLs Your blog post URL, […]