What is Customer Lifecycle Marketing?
Customer Lifecycle Marketing, Defined Customer lifecycle marketing is a strategy that engages customers at every stage of their relationship with a brand — from first awareness through purchase, retention, and advocacy. Unlike traditional linear marketing, it treats the customer journey as an ongoing loop, using targeted content and communication to deepen loyalty and reduce churn. […]
A full marketing and sales support team for the price of one senior marketing employee
Over the course of my career, I’ve seen a problematic approach SMB owners take to solve for marketing: hire a single marketing lead and hope they can drive more business. After you negotiate a $100,000-plus salary and cover the 20% overhead for insurance and benefits, your all-in investment is around $125,000 per year — and […]
How great web design generates more leads for your SaaS business
You already have a website, and chances are you spent a pretty penny on it. So it’s a hard pill to swallow when you hear you need to upgrade, redesign — essentially, do better. When you’re a SaaS business, your site is your storefront. Realistically, there are always going to be repairs and enhancements you […]
9 simple (yet crucial) SEO steps to take before publishing a blog post
You’ve done your keyword research and finished writing a promising blog post, but good SEO doesn’t stop there. There are a number of important SEO steps that need to be taken during the blog-post-building process. Read on to discover 9 blog post publishing steps that are critical for SEO. 1. URLs Your blog post URL, […]