Sara Hanlon built a B2B revenue agency from the ground up and discovered that most sales teams are losing deals not because of bad salespeople, but because of broken systems.
In this episode, Sara reveals the exact strategies her agency uses to close high-ticket B2B deals, why the old “7 touch” rule is dead, and what the real number of touches it takes to convert a cold contact in 2026 actually is.
Sara explains:
- Why sales and marketing are no longer two separate teams and what happens when they work as one
- The exact outbound system she uses for high-ticket B2B clients (without burning your prospect list)
- Why cold prospects need over 50 touches before they convert and how to hit that number without spamming
- How to use buyer intent data to reach out to people who are already looking for your solution
- The buyer journey template her agency uses to nurture deals from cold to closed
- Why AI-generated content is now hurting brands and how to use AI the right way
- The one mindset shift Sara wishes she had earlier in her career that would have accelerated everything
