Email marketing vs. social media: which is better?
As a digital marketer, there’s a good chance you’re wondering where your money (and time and brilliant ideas) would be best spent — especially during times of uncertainty when everyone’s trying to do more with less.
Why choose HubSpot for your small business?
Can I use HubSpot for a small business? Whether you work for a small business or run the entire operation, chances are, you know what it’s like to wear a bunch of hats at once. The “how will we increase revenue?” hat and the “where’s my proposal?” hat. Or, the “product demo” hat, the “social […]
Close more deals with these 7 pieces of sales collateral
When you hear “sales collateral,” what comes to mind? We’re willing to bet it’s traditional marketing pieces like brochures and sales slicks — things you’d send home with a potential customer after an initial meeting. But when it comes to closing deals, you need to be mixing in digital pieces as well. With the right […]
How Much Should Your B2B Business Spend on Marketing?
Whether this is your 5th or 50th year in business, you understand the importance of establishing a solid company budget. But are you thinking about your B2B marketing budget in the right way? It’s crucial to allocate resources effectively to ensure your marketing efforts are successful and impactful. You’ve got to factor in your overall […]
The cost and benefits of outsourcing digital marketing for SMBs
So you’re finally thinking about outsourcing digital marketing for your business, but don’t know if it’s a good idea or where to start? Don’t worry, we’ve got you covered. Let’s walk through all the reasons why you should—or shouldn’t—outsource digital marketing for your business. Marketing for small to medium-sized business owners: When is it time […]
MQL vs. SQL: Difference between marketing qualified leads & sales qualified leads
You’re running a business and you want leads, right? Of course you do! Increasing your leads builds your business. As you develop your sales funnel you’ll come across different types of customers that turn into leads. They can be grouped into two categories: MQLs: Marketing qualified leads are potential customers who have shown some interest […]
Social Media Selling for B2B: All You Need to Know
Social selling is often mistaken for social media marketing (SMM) or social media advertising (SMA); however, each style of leveraging social media for your business is distinct from the others. While we have nothing against SMM or SMA, there’s something about social selling that has the power to hit potential customers a bit differently — […]
Pros & cons of hiring in-house vs outsourcing digital marketing
In a recent survey by HubSpot, they revealed that nearly two-thirds of B2B companies outsource at least a portion of their marketing. Why? Cost reduction. That was the primary reason given, regardless of industry. That’s not surprising given the overhead of retaining an in-house team. The average salary of a marketing director alone is around […]
3 Simple Steps to Sales and Marketing Alignment
Your sales and marketing teams are constantly engaged in a three-legged race, with the finish line being a successful conversion from prospect to customer. When the two teams are working together, they’re fast, they’re responsive, they communicate, and they cross the finish line by collaborating smoothly and anticipating each other’s needs. But when they’re out […]
Why Content Marketing Should Be a Key Part of Your Sales Strategy
As seasoned professionals in the sales domain, we often approach new methodologies with a healthy dose of skepticism. It’s part of our DNA to question the efficacy of any strategy, especially one as nuanced as content marketing. Trust me, we get this question a lot, ‘Why invest time and resources in creating content?’ But let’s […]
