How B2B Sales Leaders Use Blogs to Attract Leads and Close Deals
As a business owner, it can be challenging to see how something like a blog article can play a role in your growth goals. And, you are not alone. I know a lot of sales leaders and CEOs that I constantly have to remind about why their blogs are important. One objection we commonly hear […]
How to Identify & Empathize with Customer Pain Points to Solve Them Once & For All
When it comes to B2B sales, decision-makers don’t really buy from brands or companies. In fact, according to IBM, 78% of customers don’t even feel understood by brands. (yesware.com) At the end of the day, people buy from people — namely, people they’ve come to trust, who genuinely understand their business challenges and want to […]
How to Have a Successful Marketing-to-Sales Handoff
If you’re a B2B sales leader struggling to convert those leads, you’re not alone. One key milestone in the sales pipeline that can make or break a sale is the Marketing-to-Sales handoff. This is where your marketing team hands over the leads they’ve generated to your sales reps, so they can work their magic […]
The Ultimate Guide to Using Sales Collateral for Every Stage of the B2B Buyer’s Journey
From awareness through consideration to decision, your potential customers go through months of research and debate before they’re ready to sign on the dotted line. With the right sales collateral, your sales team can help prospects through that journey, down the sales funnel, right into a closed-won deal. Here are our must-haves, must-dos, and never-forgets […]
Email marketing vs. social media: which is better?
As a digital marketer, there’s a good chance you’re wondering where your money (and time and brilliant ideas) would be best spent — especially during times of uncertainty when everyone’s trying to do more with less.
Why choose HubSpot for your small business?
Can I use HubSpot for a small business? Whether you work for a small business or run the entire operation, chances are, you know what it’s like to wear a bunch of hats at once. The “how will we increase revenue?” hat and the “where’s my proposal?” hat. Or, the “product demo” hat, the “social […]
Close more deals with these 7 pieces of sales collateral
When you hear “sales collateral,” what comes to mind? We’re willing to bet it’s traditional marketing pieces like brochures and sales slicks — things you’d send home with a potential customer after an initial meeting. But when it comes to closing deals, you need to be mixing in digital pieces as well. With the right […]
How Much Should Your B2B Business Spend on Marketing?
Whether this is your 5th or 50th year in business, you understand the importance of establishing a solid company budget. But are you thinking about your B2B marketing budget in the right way? It’s crucial to allocate resources effectively to ensure your marketing efforts are successful and impactful. You’ve got to factor in your overall […]
The cost and benefits of outsourcing digital marketing for SMBs
So you’re finally thinking about outsourcing digital marketing for your business, but don’t know if it’s a good idea or where to start? Don’t worry, we’ve got you covered. Let’s walk through all the reasons why you should—or shouldn’t—outsource digital marketing for your business. Marketing for small to medium-sized business owners: When is it time […]
MQL vs. SQL: Difference between marketing qualified leads & sales qualified leads
You’re running a business and you want leads, right? Of course you do! Increasing your leads builds your business. As you develop your sales funnel you’ll come across different types of customers that turn into leads. They can be grouped into two categories: MQLs: Marketing qualified leads are potential customers who have shown some interest […]
