You asked: Does outsourced marketing save money?
We say: It’s all about profitability and revenue generation.
Those are every business leader’s big concerns, and they’re the keys to survival in any market.
Profitability requires you to control costs, and revenue generation means you have to find a way to reach more prospects and close more deals—and that requires an investment in marketing and sales enablement.
Many businesses struggle to find effective ways to promote their products and solutions without breaking the bank. Fortunately, outsourced marketing could be the solution you need.
When you outsource marketing, you gain access to technology, strategy, and expertise that might be beyond your reach. You free your leadership team to focus on core strategies instead of daily tasks. This can lead to better results, thanks to a more efficient use of your resources.
5 Ways Outsourced Marketing Saves Your Business Money
Managing your marketing team and tactics internally can become expensive. You have to cover costs for software, salaries, and training. By hiring a marketing agency, you can avoid these expenses. Plus, a marketing partner brings fresh expertise and ideas. They can offer a clear digital marketing strategy that aligns with your business goals. Here are five ways that outsourcing marketing can cut costs for your company:
Access to Marketing Tools & Technology
It’s 2025. Any effective marketing initiative requires top-notch tools and technology.
If you keep your marketing in-house, you’ll have to buy these tools and pay for subscriptions. This can add up quickly. Outsourced marketing agencies already have access to these tools and technologies. So, your business doesn’t need to pay for them separately.
Common tools include Hootsuite or SproutSocial for social media management, which costs around $129 per month. ConstantContact or MailChimp for email marketing will run your business $80-120 per month. Strategic tools with search analysis, competitive research, and SEO insights from Ahrefs or Semrush will add another $250-$1,000 per month to your total subscription costs. Design tools like Photoshop, InDesign, and even Canva will add another $10-$25 per user.
That’s over $15,000 in software costs, annually. Then, consider the cost of hardware and equipment. You’re looking at up to $2,500 per employee for laptop or desktop computers with accessories. With the average in-house marketing team being 5-11 people, that’s another $12,500 to $27,500 in capital expenses.
Outsourcing your marketing gives you access to a team that already has all the tools and tech they need—and you didn’t have to foot the bill.
Savings so far: $27,500 to $42,500
Time Saved for Your Leadership Team
When your leadership team is stretched thin, important tasks suffer. Your c-suite and upper management need time to focus on the strategic growth initiatives for your business as a whole. You need time to cultivate business partnerships and key client relationships.
Getting bogged down in the tactical tasks of your marketing needs is the fast track to getting your business off-track.
Hiring and managing an internal marketing team takes time. Outsourced marketing removes this burden. You won’t need to recruit, interview, or supervise full-time marketing employees.
You can focus on strategic decisions instead of day-to-day supervision. This leaves more room for planning how to achieve business growth. Time saved is money saved.
The average hourly value of a C-suite or Vice President level employee is around $70, and about 25% of their time in a 40-hour workweek would be spent building, training, or managing a marketing team. That means you’re spending over $36,000 to manage an in-house marketing team.
Savings so far: $63,500 to $78,500
Training to Upskill Your In-House Teams
Outsourced marketing offers the chance to train and upskill your existing teams. Marketing partners often provide training to help your staff use the systems and sales enablement they’ve helped you put in place.
If you want to get the most from your marketing dollars, you’ll need to make sure your sales team understands how and they should use the content and sales enablement tools from marketing effectively.
This includes harnessing automation tools within your CRM. Such skills can boost both sales and marketing activities. These trainings can make your in-house teams more efficient and aligned with your overall business strategy.
Even ten hours of training per quarter adds up quickly – $2,800 in time over the course of a year, using the average cost of an employee we used above.
Savings so far: $66,300 to $81,300
Cut Your Personnel & Payroll Costs
Personnel costs can skyrocket when you’re building an in-house marketing team.
Let’s say you need a Marketing Director, Marketing Specialist, and Media Buyer. Recruiting these positions can cost thousands of dollars in time and resources, like job postings on LinkedIn or Indeed, time spent interviewing, or even contracting with a recruitment company.
Then, you have to look at the cost of salaries.
Nationwide, the average salary for a Marketing Director is $120,000 annually. The Marketing Specialist averages $60,000, and the Media Buyer gets about $55,000. Benefits and overhead add another 20% to each salary.
By outsourcing, you can save on these costly salaries and employee benefits. Marketing agencies provide these experts, plus project managers and senior-level strategists, without adding to your payroll. You pay only for the specific services you need, making this a cost-effective solution.
Savings so far: $301,300 to $316,300
Which Marketing Functions Could I Outsource to Save Money?
Outsourcing allows business owners to tap into expert skills without hiring a full-time employee. It means you get cost savings from not maintaining a house marketing team. Let’s explore the key marketing functions you can outsource to save money.
Outsourced Email Marketing
Email marketing is a powerful tool. However, running it in-house can be costly and time-consuming. By outsourcing this function, businesses benefit from expert knowledge without the expense of hiring an internal team. External marketing services can craft effective email campaigns that improve your return on investment. They know how to use communication channels effectively. Outsourcing email marketing frees your team to focus on core business growth.
Outsourced Content & Social Media
Content creation is a must-have when it comes to reaching, nurturing, and engaging prospective customers. Blogs and website content help you capture new audiences through search, and nurture your existing pipeline with helpful information. Social media expands your reach further and helps you reach your audience in the digital spaces they already spend time.
Both tactics require constant effort and creativity. Hiring a digital marketing agency to handle content marketing saves you employment costs. They can manage your blog, website writing, and social media platforms. Plus, they stay up-to-date with changes in search engine and digital marketing strategy. This outsourcing ensures your brand message is consistent and engaging.
Outsourced Digital Ads & Ad Management
Managing digital ads internally is demanding. It requires specific skills, software, and tools to create effective marketing campaigns that earn ROI.
Outsourcing to professionals means getting access to the best technology and practices in ad management. A marketing partner can optimize your paid media programs. They know how to analyze the data and optimize your paid media to ensure you get a high return on investment.
Outsourcing this task saves you even more on tools and salaries and allows your business to allocate resources more efficiently.
Outsourced Integrated Marketing Campaigns
Integrated marketing campaigns combine various marketing efforts for a seamless experience. These campaigns are complex and often require strategic expertise beyond an in-house team’s capacity. They also boast a 50% higher success rate and 4x the ROI when compared to a single-channel marketing campaign.
Outsourcing offers you a marketing partner skilled in strategy, creation, and management. They’ll handle all aspects, from communication channels to digital marketing strategy. Outsourcing makes your marketing efforts cost-effective and far-reaching. You get expert campaign execution without hiring a full marketing team.
Outsourced Marketing Can Drive Better Business Growth
What could your business do with an extra $316,300 this year? That’s the upper level of the cost savings we’ve outlined in this article—and it’s also just scratching the surface! Outsourced marketing can be a real difference maker.
Hiring, managing, and growing a full-time in-house marketing team is costly. An internal team requires office space and constant investment in continuing education and professional development to ensure they stay up-to-date on marketing strategies.
Outsourcing key elements of your marketing to a marketing agency or digital marketing partner will help cut these costs—and, thereby, increase your profitability. These agencies use proven, effective marketing strategies to engage the right prospects to fill your funnel. The right outsourced marketing partner will also create excellent sales enablement assets that help your sales team find and close more deals. This leads to a better return on investment on marketing overall, and it generates revenue.
Profitability and revenue generation: your two biggest concerns, simplified with an outsourced partnership.
See how we help businesses like yours meet their profitability and revenue goals with marketing services designed for growth.
