BETTERCULTURE CASE STUDY
HubSpot adoption helps BetterCulture unlock $6M+ in pipeline.
The Challenge
HubSpot support is a must-have for small organizations that need to scale. BetterCulture was growing, but their systems weren’t keeping up. Their website wasn’t generating enough qualified leads, and they didn’t have a strong CRM to catch and convert the leads they were getting. Prospects were falling through the cracks. Sales follow-up was inconsistent. And without visibility into what was working, their small team was flying blind. They needed a CRM that could scale with their ambition—or risk stalling their momentum altogether.
The Solution
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A smarter CRM, built for scale
Peer implemented and customized HubSpot to give BetterCulture a CRM that could finally keep pace with their growth. The build prioritized form capture, lead scoring, and sales routing so BetterCulture could act fast on high-value opportunities and nurture the rest in the background. -
From overwhelmed to on target
With HubSpot fully integrated into their website and marketing workflows, BetterCulture gained visibility into how leads were moving through the funnel. Peer helped structure automations to handle the manual tasks their lean team didn’t have time for, while custom reports gave leadership the clarity they needed to scale with confidence. -
A long-term partner, not just a vendor
What started as a website project became a lasting relationship that spanned CRM setup, advanced automation, prospect nurture strategy, and ongoing support. “They’ve helped amplify our skill set as a group of people,” said Head of Marketing Andrea Clausen. Peer became a strategic sounding board across marketing and sales initiatives—always ready with actionable advice and hands-on help.
End-to-end HubSpot implementation
From CRM licensing to setup, automation, and training— Peer handled it all.
Lead scoring & routing automation
High-value leads were flagged and routed to the right person instantly.
Ongoing CRM optimization
Monthly support ensured HubSpot stayed clean, functional, and aligned with sales goals.
The Results
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With HubSpot up and running and its website finally working as a true sales engine, BetterCulture transformed how its small team operates. They gained real-time visibility into lead behavior, automated manual tasks, and prioritized follow-up with their most promising opportunities. The result? A lean team that now acts faster, works smarter, and closes with more confidence, without needing to expand headcount.
Beyond the numbers, the shift was cultural. Marketing and sales now operate in sync, data drives decisions, and the team finally feels in control of their growth. “We’re more confident now that we’re optimizing everything we do,” said Clausen. Peer delivered more than just a CRM—they delivered clarity, momentum, and a long-term partner invested in BetterCulture’s success.
Key Results
- 2,566 inbound form submissions
- 6,670 database contacts
- 3,521 companies managed
- $6M+ in pipeline tracked through HubSpot
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