Why Your Sales Team Needs a Video Sales Strategy
B2B sales is a different ballgame, and you’re going to have to learn to pitch a few curveballs if you want to shorten your sales cycle and win more deals. When it comes to the B2B sales process, video is essential. Research shows video content significantly influences decision-making, with 73% of B2B decision-makers preferring video […]
7 Steps for a Successful HubSpot CRM Implementation
So your old CRM is feeling a little dusty, and you’ve got a team of “data dragons” hoarding contacts and processes on their spreadsheets and Rolodexes. You’ve been researching better CRMs that enable your whole business to do more with less, and you’ve got HubSpot on the shortlist. Nice. Before you sign on the dotted […]
7 Essentials for a Winning Sales Playbook
How many hats do you wear in a day? 66% of small- or medium-sized business owners are responsible for at least three key areas of their business: operations, marketing, HR, sales, finance, and so on. It’s just the nature of the beast, and this is especially true for founders who are also the entire sales […]
How to Create a B2B Paid Media Campaign Strategy
Content marketing, organic SEO, B2B social media, and sales enablement are all long-term strategies for successful revenue growth. The key word here is “long-term” because these tactics can take 6 months to a year to produce real fruit, on their own. These low-cost, long-term strategies are great for organizations that are still crafting an internal […]
How to Create a Marketing Budget and Strategic Roadmap
When you think “marketing strategy” do you immediately think of ad spend? In reality, your entire marketing strategy comprises much more than just digital advertising. Your budget & strategy should include every activity and cost associated with the promotion and reach of your business, from software licenses to staff salaries. Your marketing budget should include: […]
The Pocket Guide to Lead Qualification and Nurture
Leads are great. Qualified leads are better. Your sales team spends a lot of time building their network, nurturing leads, and finding COIs to help them get in front of decision-makers. The last thing they need is more noise — which is why lead qualification is paramount if you want your sales team to have […]
How High-Quality Design Drives Sales for B2B Companies
Did you know that a well-designed brand, used consistently across your sales materials, can increase revenue by up to 23%? Yet, many sales leaders balk at the investment in design, deterred by concerns over cost, the time it takes to see tangible results, and the elusive nature of measuring its return on investment (ROI). You […]
Unlocking the ROI of Your Small Business Website: Cost, Value, and Impact Explained
For small business owners, the upfront cost of a new website can provoke a severe case of sticker shock. Estimates vary so broadly that they seem to belong to different universes. One quote might hint at a modest investment for a sleek, simple site, while another demands a premium for a digital masterpiece brimming with […]
Create and Use Case Studies to Compel More Conversions
Imagine your potential customer is out on the road, hitchhiking. You pull over to give him a ride, and there are things he needs to know right now before he even thinks about climbing aboard. Like hitchhiking, deciding to hop in and try your product or service can be nerve-wracking for your prospects. They have […]
Do Small Businesses Really Need To Make Their Website Accessible?
Like many business owners, I’m going to assume that when you think about website accessibility, you become a bit anxious, wondering what it all means. Well, you’re not alone. Many small business owners are in the same boat, questioning if the rules really apply to them and worrying about the potential costs of compliance. And […]