The 7 KPIs Highly Aligned Sales and Marketing Teams Share
Sales and marketing alignment is a hot topic in the B2B world, and for good reason. Organizations with robust alignment can grow by 20% annually and 3x their revenue. Unfortunately, only about 8% of businesses surveyed said they have “fully aligned” sales-marketing alignment. For growing companies, the alignment between sales and marketing teams is not […]
Why Sales and Marketing Teams Must Collaborate to Create Effective Sales Collateral
Gone are the days of the one-call close. Sales cycles are longer, budgets are tighter, and buyers require more information than ever to make a final decision. In this ultra-competitive business environment, the success of any company, especially a B2B company, often hinges on an airtight alignment between its sales and marketing departments. These two […]
Six Signs Your Business Needs a Fractional CMO
Your business is taking off, and you’re starting to feel some growing pains. Maybe your sales and marketing teams are unorganized or out of step with each other. Maybe your marketing campaigns aren’t working as well as your in-house team thought they would, but they don’t understand why. Maybe your internal team just needs help […]
How to Craft a B2B Marketing Campaign Your Buyers Will Remember
Have you ever wondered why some marketing campaigns take off like a jet while others fail to get off the ground? The landscape of B2B marketing is constantly evolving, and what worked yesterday could be ineffective today. Businesses are inundated with marketing messages from every angle, on every website, almost every waking hour of the […]
Using HubSpot Sales Hub to Empower Your Sales Team
Maybe you’re already using HubSpot for marketing. Maybe you’re still shopping for an all-in-one CRM. Maybe SalesForce is getting a little too expensive. Whatever the reason, you’re looking at HubSpot Sales Hub as the next step for your sales orchestration and automation. With new (2024) per-seat pricing, Sales Hub is more affordable than ever for […]
How SMBs Benefit from HubSpot Marketing Hub
Whether you’re a business owner or a marketing specialist at a small- to medium-sized business, we know you’re in charge of dozens of different initiatives running on a handful of different channels, with about a million competing priorities. It’s hard out there for a marketer. Especially one with limited resources. Fortunately, an integrated CRM with […]
Why Your Sales Team Needs a Video Sales Strategy
B2B sales is a different ballgame, and you’re going to have to learn to pitch a few curveballs if you want to shorten your sales cycle and win more deals. When it comes to the B2B sales process, video is essential. Research shows video content significantly influences decision-making, with 73% of B2B decision-makers preferring video […]
7 Steps for a Successful HubSpot CRM Implementation
So your old CRM is feeling a little dusty, and you’ve got a team of “data dragons” hoarding contacts and processes on their spreadsheets and Rolodexes. You’ve been researching better CRMs that enable your whole business to do more with less, and you’ve got HubSpot on the shortlist. Nice. Before you sign on the dotted […]
7 Essentials for a Winning Sales Playbook
How many hats do you wear in a day? 66% of small- or medium-sized business owners are responsible for at least three key areas of their business: operations, marketing, HR, sales, finance, and so on. It’s just the nature of the beast, and this is especially true for founders who are also the entire sales […]
How to Create a B2B Paid Media Campaign Strategy
Content marketing, organic SEO, B2B social media, and sales enablement are all long-term strategies for successful revenue growth. The key word here is “long-term” because these tactics can take 6 months to a year to produce real fruit, on their own. These low-cost, long-term strategies are great for organizations that are still crafting an internal […]
