When you run a business, you’re online! Whether or not your service has anything to do with the internet, your online influence drives attention, leads, and – in the end – customers.
To get your online B2B strategy right, start with the right platform. For businesses trying to engage, convert, and nurture relationships, a B2B website platform that’s both powerful and flexibble is absolutely essential. We can help you get there!
WordPress is the web design platform that we use at Peer, and we’re not the only ones. 40-60 percent of websites are built on the platform, which is favored for its robust functionality and flexibility. With an intuitive interface, seamless sales integration capabilities, and exceptional scalability, WordPress empowers business owners with the tools necessary to effortlessly maintain a dynamic online presence.
Let’s dive into why WordPress is our choice for maintaining B2B website best practices. We’ll examine the diverse features that enable businesses to expand, secure their online future, and communicate effectively with their target audience.
How to Choose a Platform for Your B2B Website
If you’re building (or rebuilding) your B2B website, one of the biggest decisions you’ll make is which platform to use. Where to start?
Start by thinking about what your website needs to do. Are you trying to generate leads? Share case studies and blog posts? Connect with potential customers? Maybe all of the above? Once you’re clear on your goals, you can start narrowing down your choices.
Look for a platform that gives you room to grow – one that’s easy to update, plays nicely with your CRM and marketing tools, and won’t require a complete overhaul every time your business evolves.
That’s why we use WordPress. It’s flexible, reliable, and completely customizable. Whether you’re adding new pages, publishing fresh content to keep up with Google’s ever-changing algorithm, or integrating with your tech stack, WordPress makes it simple without locking you into a rigid system.
In the next section, we’ll walk through some of the most important features to look for, and how WordPress helps you hit the mark for those B2B website best practices that will help your company grow.
The Top B2B Website Platform Options
There are plenty of platforms out there, each promising benefits and presenting limitations that align differently with B2B needs. You might be looking at WordPress, and possibly HubSpot or Webflow.
WordPress, known for its extensive adaptability, stands out as an open-source platform with a vast library of plugins, including SEO tools that enhance organic traffic. This makes it a preferable choice for a marketing team focused on reaching a broader audience, especially when you have a limited budget.
WordPress also offers premium themes and the ability to incorporate custom code, making it a great choice for smaller companies seeking a customized user experience or responsive design. That said, for businesses primarily focused on building e-commerce websites, platforms like Shopify or WooCommerce, which provide robust e-commerce functionality, may be more beneficial. These platforms simplify product management and offer essential analytics platforms, which can streamline business marketing efforts.
Ultimately, matching the features of the chosen platform to the unique needs of your business type will determine the effectiveness and success of your B2B website.
Why WordPress is (Still) a Top Platform for B2B Website Best Practices
In 2025, WordPress is still the most powerful choice for B2B businesses aiming to grow their digital presence. Here’s why:
1. Ownership and Evolution
With WordPress, you own your site and can continuously evolve it. This open-source platform provides the flexibility to update and customize your site with advanced functionalities to match your business’s changing needs.
2. Sales Automation and IntegrationWordPress has a plug-in for just about everything. It connects easily with CRMs and marketing platforms, so everything in your tech stack will work together. These integrations tie your marketing efforts together and improve the user experience, making WordPress a solid choice for managing both content and outreach.
3. Easy Content Creation
Publishing content is straightforward with WordPress. Whether you’re blogging or building complex sites, the intuitive content management system allows your marketing team to create and manage content effortlessly. This ease of publishing drives organic traffic, essential for any sales-focused strategy.
Consider these features when choosing a platform for your B2B website, as WordPress’s combination of ownership, integration capabilities, and content management remains unparalleled.
You Own Your Site… And The Future
When choosing a platform for your B2B website strategy, be sure you’re getting both ownership and flexibility. With WordPress, you own your site entirely, meaning you can always grow without needing a complete rebuild. Unlike proprietary platforms or limited site builders, WordPress offers full control over your content and functionality. This means you can add pages, features, and updates as your business evolves.
Consider these key benefits of using WordPress for your B2B site:
- Flexibility: Easily rework your messaging or expand your resource hub for new markets without starting from scratch.
- Scalability: Add new service lines or product pages effortlessly.
- Customization: Utilize advanced features, premium themes, and custom code to tailor your site to your specific needs.
- Evolving Needs: Update your site to include new functionality using plug-ins or integrate analytics platforms for better business marketing insights.
A smart B2B website strategy requires a platform that adapts with you. WordPress ensures your website remains a vital tool for organic traffic generation, business marketing, and maintaining a responsive design, making it an ideal choice for various business types.
Discover how Peer Sales Agency can help you own your website now and tomorrow.
Sales Automation and Integration Are Built-In with WordPress
In B2B sales, the complexities of the cycle demand a website that simplifies, rather than complicates, your process. WordPress stands out by offering simple integration with the essential tools in your tech stack. Whether you’re using CRMs like HubSpot or Salesforce, email marketing platforms, or live chat solutions, WordPress ensures everything works in harmony.
This level of integration turns your website into a powerful asset in your sales engine. WordPress allows you to capture leads, score them, and efficiently route them to the appropriate sales representative. This not only supports your website growth strategy but also enhances business marketing efforts by providing automation capabilities.
Here’s a quick look at what WordPress integrates with:
| Integrated Tools | Benefits |
| CRM Systems | Streamlined lead management |
| Email Platforms | Targeted email marketing |
| Live Chat | Instant customer engagement |
| Marketing Automation | Efficient sales process management |
By choosing WordPress, you’re not just building a brochure site – you’re creating a dynamic platform that effectively supports your B2B sales initiatives. The platform’s advanced features and customizable functionalities cater to the unique needs of different business types, making it an excellent choice for B2B websites.
We can help you integrate your entire tech stack into your website… see how >
Creating Content in a Snap, No Developer Required
One of the biggest challenges for B2B websites (especially in a busy small business) is overcoming content management bottlenecks. Waiting on a developer to update a case study or struggling with a clunky CMS can significantly delay campaigns and cost vital opportunities. You’re busy running your business – don’t let yourself get bogged down with these kinds of delays.
WordPress empowers marketing teams to bypass these barriers. Need to tweak a headline, publish a new testimonial, or quickly create a landing page for a new campaign? With WordPress, you can accomplish these tasks in minutes. There’s no need to engage in a ticketing system or possess in-depth coding skills.
Here’s why we love WordPress:
- User-Friendly Interface: Intuitive design allows quick updates.
- Flexible Content Management: Modify text or media effortlessly.
- Empowered Marketing Teams: Control content without relying on developers.
This approach aligns with modern B2B website best practices. By enabling your internal teams to take swift, independent actions, you minimize friction and maximize efficiency. WordPress streamlines processes and equips your team to adapt rapidly to market needs, making it an ideal platform for your B2B website.
See how Peer Sales Agency can you up for self-managed b2b website success
Why Peer Believes in WordPress
For B2B companies seeking a platform that scales with their evolving needs, WordPress is an ideal choice. We’ve seen it work, countless times. This popular content management system provides a seamless blend of power and simplicity, allowing lean marketing teams to achieve exceptional results without unnecessary complexity.
Key Advantages of WordPress for B2B:
- Open-Source Platform: Enjoy the flexibility of customizing your website with both custom code and premium themes.
- Advanced Features: Access advanced functionalities and SEO plugins to enhance your site’s performance and organic traffic.
- Responsive Design: Ensure optimal user experience across all devices with built-in responsive design capabilities.
- Content Management: Simplify content updates with a user-friendly interface, empowering your marketing team to focus on business marketing strategies.
Is Your B2B Website Working For You?
If your website isn’t actively driving leads and sales, it’s time for a change. These days, up to 90% of the B2B buyer’s journey happens before a prospect ever talks to sales, which means your website needs to be working overtime.
Not sure where to start? That’s where we come in. Our free 78-point website audit shows you exactly what’s holding your site back – and what to fix first. It only takes 30 seconds to request, and it could be the smartest move you make this quarter.Stop losing leads. Start turning your website into a sales machine.
