GUARDIFY CASE STUDY
A new brand. A new website. $146,000 in new opportunities.
The Challenge
Guardify was at a pivotal crossroads. Once known as Vidanyx—a trusted name in child advocacy software—the company was now chasing a broader, bolder vision: to become a scalable, multi-market leader. But this transformation came with steep challenges. Their legacy brand failed to resonate with new audiences, while their fragmented online presence undercut credibility. Revenue growth lacked the predictability needed to fuel expansion, and marketing campaigns didn’t have the tools or insights to optimize performance.
For the new CEO, the stakes were clear: without a cohesive strategy and the right systems to support it, their vision for a long-term brand was at risk of stalling. Success required nothing less than a complete overhaul of Guardify’s messaging, materials, and processes.
Goals for the Partnership
This was actually the first time in the tenure of this company that we actually had full packets [of sales and marketing assets] when we deployed new products."
The Solution
A Disciplined Approach to Sales Enablement
Peer Sales Agency jumped in as the strategic partner Guardify needed to transform its brand, marketing, and sales efforts. To get started, Peer crafted an actionable roadmap designed to tackle Guardify’s immediate challenges and set the foundation for sustainable growth.
Start With Messaging
Peer worked with the Guardify team through an in-depth messaging workshop to uncover core insights about their vision, audience, and value propositions. These insights were distilled into a comprehensive messaging matrix, ensuring consistency across every future channel and interaction.
Build a Digital Home Base
Using the new messaging, Peer designed and launched a sales-ready website that was the first full expression of Guardify’s new visual identity. This website did more than just support the rebrand—it was a conversion-focused digital presence that spoke directly to their broader audience’s needs while driving measurable outcomes.
Activate Existing Contacts
The next phase was about unlocking the potential of Guardify’s 70,000-contact database. Peer introduced and optimized HubSpot to streamline lead nurturing and drive conversions. With tools for audience segmentation and marketing automation, Guardify strengthened its connections with existing prospects and ensured a steady presence in their journey toward becoming customers.
Start Building Broader Awareness
The Results
A consistent path to growth.
- Guardify’s marketing operations underwent a profound shift, evolving into a measurable and strategic cornerstone of the business. With Peer’s guidance, marketing became fully integrated into Guardify’s weekly, monthly, and quarterly business cadences. A robust demand generation model was developed, linking every marketing dollar to tangible outcomes. This transformation gave Guardify the clarity and confidence to scale its efforts effectively, ensuring sustained growth.
Key Results
- $146,528 in new business deals added to the pipeline by the omnichannel campaigns.
- 43 pieces of sales enablement collateral, including a new website and product launch materials.
- 10,000+ new users engaged by a 90-day onboarding campaign to convert from free to paid subscriptions.
When we started working with Peer, marketing was an ambiguous bucket. Now, marketing is a critical component of our financials meeting. We can say, ‘Here are the prospects, and here’s the associated revenue.’ We can now link marketing to our drivers, which are the critical pieces of information that we evaluate for the health of our business.”
So what are you waiting for?
Schedule a free consultation today and start growing your business.
