Epsen Hillmer Graphics CASE STUDY
Advancing a 117-year Legacy with a Modern, Scalable Growth Engine
The Challenge
Epsen Hillmer Graphics has been the United States’ premier label printing partner for manufacturers of consumer goods since 1908. Their reputation for quality and service built a loyal customer base over the last 100+ years – but their growth ceiling was closing in fast.
EHG’s base was built on referrals. As the industrial workforce matures, referral sources are retiring, and new relationships need to be built with the next generation of decision makers. As the business entered this new phase of expansion, its newly hired director of marketing and sales recognized the need for a modern digital presence and compelling sales enablement to help both new and seasoned sales reps hit their targets. Epsen Hillmer needed a new foundation that could scale demand, support sales, and deliver visibility into what was working and what wasn’t.
Barriers to Epsen Hillmer's Growth
- Outdated, inconsistent branding on a website and assets that didn’t compel action from new business opportunities
- A sales team that needed more support and better enablement faster than the new marketing director could provide on his own
- No visibility into the sales process, pipeline, buyer activity, or opportunities for revenue growth
“We needed a website, sales collateral, and buyer-friendly content our sales team could send to prospects... and tracking to see what happened next.”
DERRIN HANSEN
Director of Marketing & Sales, Epsen Hillmer Graphics
The Solution
Instead of adding headcount, building an internal marketing department, and trying to rebrand and expand on their own, Epsen Hillmer invested in a strategic partnership focused on sales enablement, revenue growth, and tangible results.
After evaluating six firms, EHG chose Peer – not for a spitshine on their website or a costly, flashy rebranding exercise, but for an integrated partnership with a complete team of sales, marketing, and business growth professionals who would evolve and grow alongside them.
Peer started the process by refining EHG’s existing brand. With 117 years of goodwill and legacy built into that brand, there was no need to start from scratch. Applying modern lines, updated graphics, and a revitalized look and feel brought this historic brand into the new world of digital marketing.
With that brand in hand, Peer launched EHG’s new sales-ready website. Fully sales-enabled with buyer-optimized content and conversion opportunities to hook new leads, the new website empowered the sales team to nurture their leads and drive new prospects to a compelling site that speaks to their problems.
Alongside the site came complete contact tracking, use behavior analytics, and buyer’s journey insights – all integrated into EHG’s new AI-enabled HubSpot CRM. The tools in HubSpot inform the marketing team of key buyer activities, trigger timely action from the sales team, and report it all back to the executive team with clear insights.
No revenue growth foundation is complete without a full suite of sales collateral. Peer worked directly with Epsen Hillmer’s experienced sales team to identify the right buyer profiles and the messages that would move them. Those conversations informed the creation of sales enablement, like modular pitch decks, customized sales slicks for each vertical, case studies that proved EHG’s worth, automated email sequences for the sales team, and hundreds of marketing assets from social media posts to educational articles that helped EHG rank in both traditional search and in new AI searches, like ChatGPT.
The Results
New insights, more activity, and scalable revenue growth.
The team at Epsen Hillmer is connecting with new decision makers at new companies and closing more deals faster than ever. They have a scalable, modern revenue engine to propel their growth into new markets.
2,566
contacts identified, tracked, and nurtured in the first 10 months
114%
INCREASE IN WEBSITE TRAFFIC YOY
150%
INCREASE IN NEW CLIENT ACQUISITION YOY
