DRYSHOD CASE STUDY
Revenue and Real ROI...
Without Spending a Dollar More
Dryshod was spending money on ads, but they had no clue what (if anything) was working. No strategy. No insight. Just a growing sense that their marketing wasn’t marketing. They needed answers and a smarter approach.
The Challenge
They were paying for ads, not results.
Dryshod came to Peer after months of running search and social ads that weren’t producing the traffic or conversions they expected. Under the hood, their campaigns weren’t targeted, weren’t strategic, and tracking was lacking.
How many purchases were their ads driving? Which platforms were (actually) working? Without data to help them improve reach, brand awareness was slipping, especially at the store level.
They asked us to audit what they had. We found gaps in their funnel, unoptimized campaigns, and spending allocations that didn’t work for Dryshod’s goals. If they didn’t fix it soon, Dryshod’s peak season would pass them by with little to show for it.
Key Challenges Holding Growth Back
- No visibility into ad performance
- Traffic and conversions were flat
- Budget wasn’t aligned to strategy
We wanted to reach more people, and we knew better online ads would do that, and be more trackable.”
STEVEN FULLER
Marketing Manager, Dryshod
The Solution
We ran a full 39-point audit of Dryshod’s paid media. That means a deep dive into how every campaign was set up, what was missing, and where their dollars were going. We compared their results against current benchmarks for each channel, so they could see what “good” really looked like.
Then, we rebuilt their paid media strategy using the same dollars, just smarter. That meant launching full-funnel campaigns across search, display, YouTube, and Meta. It also meant designing new creative aligned with their brand and their buyers.
And (most importantly), we implemented tracking across the full user journey, from click to checkout. Now, we can track performance by channel and optimize every step of the buyer’s journey.
Within weeks, the results started coming in. Their search campaigns led the way, driving $24.5K in revenue, more than 250 conversions, and a 20.81% click-through rate. And there was no guesswork — because we were sharing the data to prove it.
The Results
In three months, everything changed.
Dryshod now has visibility into every corner of their digital marketing, from traffic to revenue. They can watch their campaigns do what they’re supposed to do: drive measurable growth.
They hit a positive return on ad spend by month three. And even during their slowest season, they saw more users, longer sessions, and more conversions than before. Search alone drove nearly all the revenue, and they know that, because now they can track it.
It wasn’t about spending more.
It was about spending smarter.
$25,583.60
IN REVENUE
533
TOTAL CONVERSIONS
20.81%
CTR ON SEARCH ADS
Peer knows how to adapt to the ever-changing world of social media and advertising.”
CRAIG HAHN
Owner, Dryshod
