JUNOT SYSTEMS CASE STUDY
From hardly working to working overtime: a website revamp boosts conversions by 196%.
The Challenge
Buyers were landing on Junot Systems’ website—and bouncing.
Despite decades of experience in SAP manufacturing integration, their site confused prospects about what Junot actually offered. The content was there, but it didn’t click. It didn’t compel. Most importantly, it didn’t convert, and new contacts from the website dropped severely.
In B2B sales, where buying cycles are long and decisions are made by committee, that’s not only a branding issue—it’s a revenue risk. Junot didn’t just need a prettier site. They needed a 24/7 sales rep that could educate buyers, win over internal champions, and move prospects from curious to committed.
We were ready to engage a web design partner who could not only improve the aesthetics of our site, but also improve the marketing message we wanted to convey.”
Peter Slater
CEO, Junot Systems
The Solution
How to build a sales rep that never sleeps.
Junot Systems needed a new website that could drive real results. With technical buyers and a complex value proposition, their old site wasn’t doing the job. It failed to attract the right traffic and left prospects confused instead of compelled. Peer Sales Agency partnered with Junot to turn their website into a lead-generating, sales-supporting powerhouse.
The comprehensive solution included:
- Stronger messaging: A strategic workshop clarified Junot’s value proposition and crafted messaging that would speak directly to their ideal buyers.
- Conversion-focused design: A clean, modern layout built trust and clearly communicated key benefits, features, and differentiators.
- Boosted visibility: SEO enhancements improved site structure and content, increasing rankings across a wide range of high-value search terms.
- Sales-ready content: Educational resources and case studies were added to guide prospects through the buyer’s journey and build confidence early.
- Smarter lead management: HubSpot integration enabled Junot’s team to efficiently capture, track, and nurture leads to fuel pipeline growth.
Messaging workshop
Clarified Junot’s unique value and created content to connect with ideal buyers.
Search optimization
Boosted visibility with strategic SEO and a streamlined site structure.
Hubspot integration
Enabled smarter lead capture and follow-up through CRM automation.
The Results
Delivering on every metric.
THE STRATEGIC OVERHAUL YIELDED SIGNIFICANT IMPROVEMENTS:
We are now seeing contact levels back to where they were before the drop. We are also more actively using HubSpot, which is definitely a good thing!”
Peter Slater
CEO, Junot Systems
