Inbound vs Outbound Sales: 5 Ways Outbound Accelerates Pipeline Growth
In recent years, I’ve seen more and more teams treat inbound vs outbound sales like it’s a choice. Which works better? Which works faster? Where should we invest? But in practice, the most successful revenue teams don’t choose one over the other. They use both because each plays a different, equally important role in driving […]
The Modern B2B Outbound Sales Strategy: A System That Creates Pipeline
For a long time, B2B outbound sales strategies were treated like an “easy button” you could just push for results. A team would buy a list, send a sequence, and wait for replies. When that stopped working, many companies concluded that outbound was “dead.” What actually died was a shallow, one-dimensional version of outbound that […]
How Successful Companies Generate Revenue from Marketing
Background Peer started as a consulting business back in 2014. It wasn’t called Peer back then, but revenue generation for sales and marketing teams was the mission. 😉 After working at a successful digital and brand agency, I found that there were a lot of organizations that didn’t understand how to use marketing to drive […]
How to Build a Strategic Sales & Marketing Budget for B2B Company Growth
Beyond the Spreadsheet – The Strategic Power of Your B2B Budget You have to spend money to make money. Yes, it’s an old cliche, but still true. You know you have to invest in sales enablement and marketing for your B2B company… but do you know how, where, and why to spend? Your B2B sales […]
4 B2B Sales Campaign Examples You Can Use in Q4
4 B2B Sales Campaign Examples You Can Use to Close More Deals in Q4 Q4 is here, and it’s time for your annual B2B sales campaign blitz. Whether you have deals stalled out in the middle of the pipeline or a dozen people sitting on proposals, these Q4 campaigns are the key to unlocking strong […]
Webflow vs. WordPress for B2B Websites
If you’re exploring a new B2B website, chances are you’ve heard these two names come up: Webflow and WordPress. And if you’ve sat across the table during a sales conversation, you might have even asked the question: “Which is better for my business?” It’s a fair question. Both Webflow and WordPress are powerful platforms that […]
How to Use HubSpot’s Buyer Intent Tool to Connect With People, Not Just Companies
Let’s be candid: prospecting can be kind of… awful. It’s time-consuming and often feels like throwing spaghetti at the wall, hoping something sticks. If you’re looking for a new, much more reliable strategy to try, let’s look at how to use HubSpot Buyer Intent for prospecting. Sales teams spend countless hours chasing leads that go […]
How to Set Up the New HubSpot Buyer Intent Tool for Sales & Marketing Teams
HubSpot’s Buyer Intent tool is new and now here to answer two of the biggest questions that plague sales and marketing teams everywhere. Sales asks: “I need prospects, so how do I find the best (and warmest) place to start?” Marketing asks: “I’m sure our marketing campaign is targeting the right buyers, but how do […]
B2B vs. B2C Websites: The 4 Big Differences Your Business Needs to Know
It’s 2025: You already know that every business needs a website. Depending on your business model, the structure, strategy, and content of B2B and B2C websites need to be significantly different. The strategies that drive conversions for a business selling directly to consumers (B2C) differ drastically from those targeting other businesses (B2B). If you’re a […]
How to Use AI to Help Your Small Sales & Marketing Team Scale & Succeed
AI tools for sales teams and AI assistants for marketing teams are everywhere now. Over the last 18 months, nearly every industry and job function has seen the explosion of AI use and adoption. The future is here. Small sales and marketing teams can use these new tools to compete with industry giants and reach […]