13 Things to Automate in HubSpot for Streamlined Sales and Marketing
It seems like we’re all competing for attention, budget, and time these days, especially in B2B sales. According to Gartner, about 80% of interactions between sales teams and buyers take place digitally – and our research shows that the number of interactions required to convert a stranger into a customer can be more than 30. […]
How Integrated Marketing Campaigns Speed Up Your Sales Cycle
B2B sales can be tough. Competition has always been fierce, but now, with the average B2B business competing with a dozen or more solutions, your buyers have more options than ever. Sales cycles are getting longer, too. Compared to 2020, they’re running 21% longer, and win rates are down 2%. So, what’s a sales team […]
5 Big Mistakes to Avoid on Your Business Website
If you think your B2B website is just a digital business card, you’re probably not getting much out of it. A little brand awareness, maybe a call or meeting here and there. Your website definitely isn’t supporting your sales team or nurturing your leads. Too many businesses make this common mistake: developing a “just okay” […]
5 Tips to Get a Good B2B Website on a Limited Budget
Creating a great B2B website on a tight budget can seem like a tall order. Nowadays, a simple brochure website won’t cut it. Now, with more competition in every market than ever before, your website needs to be everything to everybody – it needs to feed your sales team with leads, support your overall business […]
8 B2B Web Design & Development Elements That Drive Revenue
Picture this: you got an interesting offer from a cold email in your inbox, or you saw an ad for a product that seems like it may finally put an end to a big problem your business has had forever. What’s the next thing you do? If you’re like 90% of B2B buyers (Invoca), you […]
Partnering With Peer: The Top Six Objections to Outsourced Marketing
If you’re here, you’re probably thinking about outsourcing at least some of your marketing. Many businesses do: according to a survey by Semrush, 94% of businesses outsourced at least one part of their marketing efforts in 2024. Outsourcing marketing can be a smart move for most small businesses, but it can feel daunting. Will the […]
Fractional Marketing: A Budget-Friendly Solution for Small Businesses
Most small companies have big dreams. Big plans. And they definitely want to compete with the big dogs in their industry. Unfortunately, all those big, big plans are often stopped by little bitty budgets. That’s where fractional marketing can swoop in and help bring those plans to life. Fractional marketing allows businesses to use marketing […]
FAQ: Working With an External Sales & Marketing Partner
Some things in life are just a whole lot harder to do alone: Riding a see-saw. Playing tennis. Growing a business. When companies want to grow, they often need help. Will that help come in the form of an internal, full-time hire? Or is it better to start with an external partner? Many scaling businesses […]
The 7 KPIs Highly Aligned Sales and Marketing Teams Share
Sales and marketing alignment is a hot topic in the B2B world, and for good reason. Organizations with robust alignment can grow by 20% annually and 3x their revenue. Unfortunately, only about 8% of businesses surveyed said they have “fully aligned” sales-marketing alignment. For growing companies, the alignment between sales and marketing teams is not […]
Why Sales and Marketing Teams Must Collaborate to Create Effective Sales Collateral
Gone are the days of the one-call close. Sales cycles are longer, budgets are tighter, and buyers require more information than ever to make a final decision. In this ultra-competitive business environment, the success of any company, especially a B2B company, often hinges on an airtight alignment between its sales and marketing departments. These two […]
